Blar i BI Open på forfatter "Pinede, Romane"
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How do consumers react to food products labelled as “antibioticfree”?
Pinede, Romane; Frapech, Aline (Master thesis, 2020)This study aims to answer the research question: How do consumers react to food products labelled as “antibiotic-free”?, by unraveling whether consumers are positively influenced by an “antibiotic-free” label affixed ...